ADVERTISE ON 44 BOOTS

Your name on the boards, in front of people who live near you.

44 Boots is a free football management game. It stays free because the pitch-side hoardings, the matchday cards and the leagues themselves are for sale - to anyone, by the county, from £10 a month.

Targeted by county, country or the world Flat monthly price, cancel any time No gambling, alcohol or dating - it's a family game You supply the artwork, we show you exactly where it goes

Eight boards, 32 slots per region

Hoarding

One of the eight pitch-side boards, in every match your audience plays - in the app and in the browser replay.

A share of that board's game time in your area: your name up for a quarter of every match.

£10/ month per share

Exclusive

Premium ticker

Your message scrolling right round the ground - across all eight boards at once - a couple of times each half.

One advertiser per area. Scarce on purpose; that is what makes it premium.

£75/ month per region

Two per page, one advertiser each

Office banner

The banners at the top and bottom of a manager's website page - squad, market, training, tables - the pages they open every day.

One slot, top or bottom, on one page in your area - or the run of the whole site.

£10-25/ month per slot

Exclusive

Matchday sponsor

The card before kick-off and the card at half time: "brought to you by". Ninety minutes of undivided attention, twice.

Every match in your area. Yours alone.

£40/ month per region

Exclusive

League sponsor

The league carries your name for a season: "The Braintree Kitchens League 3" - on the tables page, in the app, in every result.

One league, one season, one sponsor.

£75/ season per league

How it works

Pick a product and where you want it: one county, a whole country, or everywhere. National is five times the county price; global is ten.
If the slot is free it's yours the moment your artwork is approved. If it's taken, you join the waiting list for that exact slot and pay nothing until it comes round.
You're billed monthly on your card. Cancel any time; the advert runs to the end of the paid month.
Your account shows what you got: minutes on the boards, matches, page views - by day. No tracking of individual players, ever.
While we're in beta the first month is free.

What you send us

Hoarding and ticker: up to 40 characters of text. It renders in capitals on the boards. No web address - it's unreadable at speed; your banner carries the link.
Banner and cards: a JPG, exactly 960 × 120 pixels, under 300 KB, plus the address it should click through to. Any web designer can knock one up in an hour; most businesses already have one.
League sponsor: a name of up to 24 characters plus a 960 × 120 banner.
Everything is checked by a human before it goes live, and can be pulled within a match if it needs to be.
Not allowed: gambling, alcohol, tobacco and vapes, dating, adult, political or religious advertising, anything misleading.

Register your interest

Self-service accounts and card payment are on their way. Until then, tell us what you'd like and we'll come back to you within a day.